Tuesday, August 4, 2009
Neuro Marketing : Concept and Practices
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Neuro marketing, the latest form of marketing study and practice, is the study of the brain’s responses to advertising and all the messages...
Monday, May 18, 2009
Smart Ads
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Marketing an idea... Marketing a service... Marketing a thing... Marketing an idea... Contributed By: Prof. P. Guha (Globsyn Business School...
Thursday, April 23, 2009
Running a successful business in recession hit Britain
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On April 21, 2009, Telegraph of UK has chronicled the success story of Euro Car Parts. This is one English business that has not bitten the ...
3 comments:
Monday, March 30, 2009
Aston Martin Unseats the Veyron as the World's Most Expensive Car
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While India builds the world’s cheapest car, Warwickshire in England builds the world’s most expensive one. While one has a 624 cc engine th...
Tuesday, March 10, 2009
Marketing Mistakes
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A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, "Why weren't you successful with the ...
1 comment:
Thursday, February 26, 2009
Marketing Research
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Marketing research is all about forecasts. Professionals will say that crystal gazing is unscientific. Unfortunately human brain has so far ...
Tuesday, February 24, 2009
Pontiac Shrivels Up
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Products like people, no matter how great, do not last for ever. General Motors that had positioned itself consistently in the top five for ...
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