A person gets introduced to this brand quite early in life. It is possibly the first brand an individual gets to know of in his/her journey in life. It is the stuff of many a childhood pleasure and the infatuation with the brand stretches beyond the tweens and teens to early adulthood.It is the Wrigley’s chewing gum !!
According to http://www.anecdotage.com/index.php?aid=2994,William Wrigley of USA was trying to boost the sales of his premium baking powder by giving free samples of another product to the customers. This happened in 1891. The customers showed more interest in the free samples than in the baking powder. The free samples were that of Wrigley’s chewing gum.
The master marketer that he was, William Wrigley withdrew the baking powder from the market and concentrated on the chewing gum which as we all know had been a success for more than a century.
Prof P Guha
Globsyn Business School
The master marketer that he was, William Wrigley withdrew the baking powder from the market and concentrated on the chewing gum which as we all know had been a success for more than a century.
Prof P Guha
Globsyn Business School
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