The question is ‘should we or should we not launch the product’. The question is not as easy to answer, as it seems. A number of industries will immediately cease to exist if the decision is in favour of not marketing harmful things – like tobacco, alcohol, drugs and armaments; unless of course clever words are used to prove that these items are actually good for the people and the environment!!Contributed By:
Prof. P. Guha
(Globsyn Business School)
(Globsyn Business School)
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