The message would reach the target audience if it is put on the appropriate media. Well, not any more. If one has to spend millions (literally) on communicating a message one has to choose the media that can attract the right people at the right time.
The big LCD screen at the South City Mall in Kolkata is an example of how things can go wrong. Please read on the extract from The Telegraph of 03/08/08 (Click here for the report).
The big LCD screen at the South City Mall in Kolkata is an example of how things can go wrong. Please read on the extract from The Telegraph of 03/08/08 (Click here for the report).
Contributed By:
Prof. P. Guha
(Globsyn Business School)
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