If we need a Shah Rukh Khan to tell us that Pepsi is good or an Amitabh Bachhan to tell us that Chavanprash is healthy, we certainly should be ready to pay for it. But then if the sellers didn’t have the services of the celebrities, the sales would have been much lower and that too would have jacked up the prices. Either way, we, the customers are at the receiving end!
Prof. Prabir Guha
Globsyn Business School
Prof. Prabir Guha
Globsyn Business School
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