“Everybody’s granny cooks the best”. And when one buys butter, cheese, sauce, pickles cakes and cookies, one is invariably reminded of the ones made at home by the senior ladies of the household like mothers and grandmothers. But mothers and grandmothers working in their domestic kitchens cannot take care of the entire markets for these products. Corporate entities like Amul, Britannia and Lijjat therefore have to step in. And the marketing gurus of these companies know very well that their products will strike a nostalgic chord somewhere in the hearts of the customers if they can make some reference to the mothers and the grandmothers.But the question is of ethics. Should such messages be put up in advertisements?
Contributed By:
Prof. P. Guha
(Globsyn Business School)
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