Marketers who want to create an impact have invented some crazy guarantees. One of them was seen in late eighties when an Australian company offered a guarantee that was out of this world. It was framed along the following lines:
“Book in for our two-day seminar and send us your cheque now. But we won’t cash your cheque. We’ll hold it. And during the seminar we shall have your cheque on a table at the back of the room. If at any time during the seminar you are not totally satisfied and feel that you are not receiving great value, you can go to the back of the room and take your cheque and leave. No questions asked.”
Now that was a crazy guarantee – but it worked wonders. The company consistently packed people in to their seminars and charged way above the going rate.
Prof. P. Guha
(Globsyn Business School )
Source: http://www.cornerstoneresults.com/RefLib/KnlgeBk/mrkt_mrktplns_crazy_marketing_ideas.htm
1 comment:
When you organize your marketing activities this way you only do marketing that you budgeted yourself for. Because you are sticking to a plan and a schedule for that plan, you do not branch off into areas that require you to spend even more money. A plan and a schedule for it keep you focused so you do not go over budget. You also do not waste time doing activities you should not be doing. Seminars for marketing provide more information on marketing plan.
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