Wednesday, June 25, 2008

Marketing Two-Upmanship

A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming "Best Deals".

Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It's large sign was even more disturbing- "Lowest Prices".

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read, "Main Entrance"!


Contributed By:
Prof. P. Guha
(Globsyn Business School)

1 comment:

Arunava said...

now thats call an IDEA....which can bring changes...